Privacy Policy

Effective Date: 17 October 2026
Last Updated: 16 October 2026

Cheesecherry is a brand label owned and operated by 999Tee (India) Private Limited. In this Privacy Policy, “Cheesecherry”, “we”, “our”, or “us” refers to 999Tee (India) Private Limited in relation to the Cheesecherry website, products, and services.

We value your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, share, store, and protect your information when you visit www.cheesecherry.com, create an account, place an order, request a return or exchange, use store credit, contact us, or otherwise interact with our services.

It also explains your privacy rights and the choices available to you regarding your personal information.

We process personal information in accordance with applicable laws and obtain consent where required.

1. Information We Collect

We may collect the following categories of personal information when you interact with Cheesecherry.

Personal & Contact Information

• Full name.
• Email address.
• Phone number.
• Shipping and billing addresses.
• Other information you voluntarily provide when creating an account, placing an order, subscribing to updates, or contacting customer support.

Account Information

• Customer account details.
• Account identifiers and login-related information.
• Saved addresses and preferences.
• Order history and account activity.
• Wishlist information, where applicable.

Order & Transaction Information

• Products purchased.
• Order numbers and transaction records.
• Payment methods and payment status.
• Invoice and billing information.
• Shipping, delivery, and tracking information.
• Cancellation, return, exchange, and refund records.
• Customer-service correspondence.

Store Credit & Gift Card Information

Where applicable, we may process information relating to:

• Store-credit balances and transaction history.
• Store-credit issuance and expiry dates.
• Store-credit redemption and adjustments.
• Purchases made using store credit.
• Gift card purchases, balances, and redemption records.
• Returns or cancellations associated with store credit or gift cards.

This information helps us administer customer accounts, process eligible returns, manage store-credit balances, and maintain accurate transaction records.

Device & Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address.
• Browser and device type.
• Operating system.
• Referring website or source.
• Pages visited and products viewed.
• Session activity and interaction data.
• Cookies and similar tracking identifiers.
• Website performance and usage information.

Marketing & Communication Preferences

We may collect your preferences regarding newsletters, promotional emails, product updates, marketing communications, and other brand-related information.

Customer Support Information

When you contact us, we may retain relevant messages, photographs, attachments, order information, complaint details, and correspondence necessary to address your request.

Payment Information

Payments are processed through authorised third-party payment service providers.

Cheesecherry does not store complete card numbers, CVVs, UPI PINs, net banking passwords, or other sensitive banking credentials.

Payment service providers may collect and process the information necessary to complete transactions securely, in accordance with their own privacy and security practices.

2. How We Use Your Information

We collect and use personal information for legitimate business purposes, including:

Order Processing & Fulfilment

• Processing and confirming purchases.
• Verifying payments.
• Preparing, packing, and dispatching orders.
• Arranging delivery through logistics partners.
• Providing order tracking and delivery updates.
• Processing cancellations and applicable refunds.

Customer Accounts & Store Credit

• Creating and managing customer accounts.
• Maintaining order and transaction histories.
• Issuing and administering store credit.
• Tracking store-credit balances, expiry dates, and redemptions.
• Processing eligible returns and size exchanges.
• Managing gift cards and associated transactions.
• Preventing duplicate, unauthorised, or fraudulent credit transactions.

Customer Service

• Responding to enquiries and complaints.
• Providing assistance with products and sizing.
• Investigating delivery, payment, or order issues.
• Reviewing return and exchange requests.
• Resolving disputes and service-related concerns.

Website Operations & Improvement

• Maintaining website functionality.
• Improving navigation and shopping experiences.
• Understanding product interest and website engagement.
• Identifying technical errors.
• Improving product presentation and customer experience.

Marketing & Advertising

Where permitted by applicable law, we may use relevant information to:

• Send newsletters and promotional updates.
• Announce new collections, launches, and offers.
• Personalise website content and product recommendations.
• Measure advertising performance.
• Create and optimise advertising campaigns.
• Conduct remarketing and audience analysis.

Fraud Prevention & Security

We may use relevant information to identify suspicious activity, prevent fraudulent transactions, investigate misuse, maintain account security, and protect our website and customers.

Legal & Regulatory Compliance

We may process and retain information where necessary to comply with applicable legal, tax, accounting, consumer-protection, regulatory, and record-keeping obligations.

We process information only for purposes supported by applicable law, including consent where required.

3. Cookies & Tracking Technologies

Cheesecherry uses cookies, pixels, tags, and similar technologies to operate and improve our website.

These technologies may help us:

• Maintain essential website functionality.
• Support shopping carts, checkout, and customer accounts.
• Remember relevant preferences.
• Understand website traffic and visitor activity.
• Analyse how customers interact with products and pages.
• Measure marketing campaign effectiveness.
• Deliver relevant advertising where permitted.
• Detect suspicious activity and protect website security.

Cookies may be placed by Cheesecherry or by third-party services used to operate our website.

Some cookies are essential for website functionality, while others support analytics, advertising, or personalisation.

You can manage or disable cookies through your browser settings and any cookie-preference controls made available on our website.

Disabling certain cookies may affect shopping-cart functionality, account access, checkout, or other website features.

Where applicable law requires consent for non-essential tracking technologies, we will obtain it through appropriate mechanisms.

4. Analytics & Advertising Tools

We may use third-party analytics, advertising, and ecommerce technologies to understand website performance, improve customer experiences, and measure marketing activities.

These may include:

• Google Analytics.
• Meta Pixel and related Meta advertising technologies.
• Microsoft Clarity.
• Microsoft Advertising.
• Shopify Analytics.
• Other Shopify-compatible analytics, advertising, and customer-experience tools.

Depending on their configuration, these services may process information such as website visits, product views, page interactions, purchases, device information, cookies, and advertising identifiers.

Some advertising services may use this information to measure campaign performance, attribute conversions, create audiences, or deliver relevant advertisements across websites and platforms.

We use these services subject to applicable privacy requirements and the relevant service providers' terms.

5. Microsoft Clarity & Microsoft Advertising

We may use Microsoft Clarity and Microsoft Advertising to understand how visitors interact with our website and to improve our online shopping experience.

Microsoft Clarity may collect behavioural information through features such as:

• Website interaction analytics.
• Heatmaps.
• Session recordings or replays.
• Navigation and engagement metrics.
• Clicks, scrolling, and other website interactions.

These insights help us identify usability issues, understand visitor engagement, and improve website performance.

Microsoft Clarity and related services may use first-party and third-party cookies or similar technologies.

Information collected through these tools may also support advertising measurement, remarketing, fraud prevention, and website optimisation, depending on the services and settings enabled.

For more information about Microsoft's privacy practices, please review the Microsoft Privacy Statement.

6. Sharing Your Information

Cheesecherry does not sell customer personal information for monetary consideration.

We may share relevant personal information with trusted third parties when necessary to operate our business, fulfil orders, provide services, or comply with applicable law.

These parties may include:

Ecommerce & Technology Providers

Shopify and other technology providers supporting website hosting, ecommerce operations, customer accounts, order management, and store-credit functionality.

Payment Service Providers

Authorised payment gateways and financial service providers that securely process transactions, payment confirmations, refunds, and related payment activities.

Logistics & Delivery Partners

Courier companies, shipping aggregators, and logistics partners responsible for order deliveries, return pickups, shipment tracking, and related services.

Customer Service & Returns Management

Service providers assisting with customer support, return processing, exchanges, store credit, and customer communications.

Analytics & Advertising Providers

Platforms that help measure website performance, understand visitor behaviour, improve marketing campaigns, and deliver relevant advertisements.

Communication Providers

Email, SMS, WhatsApp, and other communication service providers used to deliver transactional messages, notifications, and permitted marketing communications.

Professional & Compliance Services

Accountants, auditors, legal advisers, fraud-prevention providers, security specialists, and other professional service providers where reasonably necessary.

Government & Regulatory Authorities

We may disclose information to government authorities, courts, regulators, or law enforcement agencies where required or permitted under applicable law.

We seek to limit information sharing to what is reasonably necessary for the relevant purpose and to work with service providers subject to appropriate contractual and legal obligations.

Some third-party analytics and advertising platforms may independently process information under their own privacy policies.

7. Email, SMS, WhatsApp & Marketing Communications

We may contact you through email, telephone, SMS, WhatsApp, or similar communication channels for purposes including:

• Order confirmations.
• Payment notifications.
• Dispatch and delivery updates.
• Return and exchange communication.
• Refund and store-credit confirmations.
• Customer account notifications.
• Customer support and complaint resolution.

We may also send marketing communications about new collections, product launches, special offers, promotions, and brand updates where you have provided the relevant consent or where otherwise permitted under applicable law.

Opting Out of Marketing

You may unsubscribe from marketing emails using the unsubscribe link provided in eligible communications.

You may also contact support@999tee.com to request removal from applicable marketing communications.

Opting out of promotional communications will not prevent us from sending essential transactional or service-related messages concerning your orders, account, payments, returns, refunds, or store credit.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy or to comply with applicable legal and regulatory requirements.

Retention periods may vary depending on the type of information and its purpose.

For example, we may retain:

• Order and payment records for accounting, taxation, and legal compliance.
• Customer-support communications for complaint handling and dispute resolution.
• Account information while the account remains active and for any additional period required by law.
• Return, refund, and exchange records for transaction verification.
• Store-credit balances, issuance records, redemptions, and expiry information for account administration, audit purposes, and dispute resolution.
• Relevant security records for fraud prevention and system protection.

The expiry of store credit does not necessarily require immediate deletion of associated transaction records, where their continued retention is necessary for legitimate legal, accounting, security, or dispute-resolution purposes permitted by law.

When information is no longer required, we may delete, anonymise, or securely dispose of it in accordance with applicable requirements.

Customers may request deletion of eligible personal information by contacting support@999tee.com.

Such requests remain subject to applicable legal, tax, accounting, record-keeping, fraud-prevention, and other lawful retention requirements.

9. Your Privacy Rights & Choices

Subject to applicable law, you may have the right to:

• Request access to information about the personal data we process.
• Request correction or updating of inaccurate information.
• Request completion of incomplete personal information.
• Request deletion or erasure of eligible personal information.
• Withdraw consent for processing activities based on consent.
• Opt out of applicable marketing communications.
• Raise privacy-related complaints or concerns.
• Exercise other rights available under applicable data-protection laws.

To exercise an applicable right, please contact support@999tee.com.

We may request reasonable information to verify your identity and protect your account before processing a request.

Account Deletion & Store Credit

If you request deletion of your Cheesecherry customer account while you have an active store-credit balance, we may contact you to explain the implications for accessing and redeeming that balance.

Account deletion requests will be handled in accordance with applicable law and our lawful record-retention obligations.

Account deletion does not automatically entitle a customer to receive the store-credit balance as a cash refund.

We will not use account-deletion procedures to improperly deny valid customer entitlements or applicable statutory rights.

10. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, loss, disclosure, alteration, or destruction.

Depending on the services and systems involved, these measures may include:

• Secure payment processing through authorised payment service providers.
• Access controls for customer and transaction information.
• Encryption where appropriate.
• Restricted access to business systems.
• Account and transaction security measures.
• Fraud monitoring and prevention.
• Security practices implemented by our technology and service providers.

Access to customer information is limited according to relevant operational requirements.

Although we take reasonable precautions, no website, electronic storage system, or internet transmission method can be guaranteed to be completely secure.

If you believe your Cheesecherry account or personal information has been compromised, please contact support@999tee.com.

Any personal-data breach will be assessed and handled in accordance with applicable legal notification and response requirements.

11. Children's Privacy

Cheesecherry's website is intended primarily for individuals aged 18 years and above.

Individuals under 18 should use our website only under the supervision of a parent or legal guardian.

We do not knowingly collect or process children's personal information in violation of applicable law.

Where legally required, we will obtain appropriate parental or guardian consent before processing children's personal information.

If we become aware that children's personal information has been collected or processed improperly, we will take appropriate steps to address the issue, including deletion where required.

12. Third-Party Links & Services

Our website may contain links to third-party websites, services, social media platforms, payment providers, or external applications.

These third parties may maintain their own privacy policies and data-processing practices.

Cheesecherry does not control the privacy practices of independently operated third-party websites.

We encourage customers to review the relevant privacy policies before providing personal information to third-party services.

13. International Data Processing

Cheesecherry operates from India and may use technology providers, payment processors, ecommerce services, analytics platforms, and other service providers that operate in India or internationally.

As a result, personal information may be processed, accessed, or stored in other countries, depending on the services used.

Where personal information is transferred or processed internationally, we will seek to comply with applicable legal requirements and relevant restrictions.

14. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, services, data-processing practices, or applicable legal requirements.

Updates will be published on this page with the revised effective or last-updated date.

Where required by law, we will provide additional notice or obtain consent before introducing material changes to relevant data-processing activities.

We encourage customers to review this policy periodically.

15. Contact Us

For privacy-related enquiries, requests, corrections, account concerns, or complaints, please contact:

Cheesecherry
A brand label operated by 999Tee (India) Private Limited

Email: support@999tee.com
Website: www.cheesecherry.com

We will review privacy-related requests and respond in accordance with applicable law.